Name
*
First Name
Last Name
Business Name
*
What are your primary business goals for this advertising campaign?
*
e.g., increase awareness, increase website traffic, drive leads or telephone calls
What/who is your target audience?
*
e.g., clients, vendors
What kinds of things/topics/words might potential this audience be researching online?
*
Do you have any existing customer data?
e.g., email lists, CRM data
Do you have a current marketing strategy? If so, please describe it.
Who are your main competitors, and what are they doing in the digital advertising space?
What is your unique selling proposition? What makes you different and better than the competition?
What is your monthly budget for performance advertising?
*
$,1000-$2,500
$2,500-$7,500
$7,500-$12,500
$12,500-$25,000
$25,000+
Do you plan to have your advertising "always on" or will there be dark periods where you want to pause it?
What are your key performance indicators (KPIs)? How will they measure success?
e.g., cost per lead, cost per acquisition, return on ad spend
What is your timeline for seeing results?
Do you have existing marketing materials?
e.g., images, videos, ad copy
What are your expectations for reporting and communication?
e.g., weekly/monthly meetings, a shared deck
Who will be our main point of contact? Who will be approving ads and spend?
